HERMAN VERHOFSTADT
CEO - SABCO Australia Pty Ltd

Hello from the CEO,

Thanks for taking the time to visit our new Mr Clean website.  

Sabco, one of Australia’s most well-known and respected household brands, has further entrenched itself as a producer and distributor of high-quality commercial and domestic cleaning products and solutions through its acquisition of Asia Pacific Brands Pty Ltd, or better known as “Mr Clean”.

The acquisition is an important strategic step for Sabco as it continues to grow and reinvigorate itself, and will give us a significant position in the critical scourer / cloths and car care accessories market.  APB’s signature Mr Clean and Turtle Wax position in the car care market range have been extremely popular and successful with customers throughout Australia and New Zealand. The Mr Clean range is known for being highly innovative whilst still representing terrific value, and also complements the high quality standards and innovation benchmarks Sabco has established for all of our cleaning products and solutions. Turtle Wax is also one of the world’s best known automotive cleaning brands.  This combined with Sabco “know how” on how to make the best quality products, will deliver state of the art car care.

Sabco has been an active and successful player in the domestic and commercial cleaning products market in Australia and New Zealand.  Since it was establishment in 1892 as the South Australian Brush Company, Sabco has progressively diversified from a brush manufacturer into a producer and marketer of high quality cleaning products found in homes and businesses throughout Australia.

Quality and innovation are at the forefront of everything we do at Sabco, and has been a vital part of our success.

I would love to hear about your successes with our products or if there are ways in which they could be improved for you, our valued consumer. You can email me This email address is being protected from spambots. You need JavaScript enabled to view it. your thoughts.  We constantly search for opportunities to improve as we strive to remain the trusted cleaning brand that Australians have enjoyed since 1892.

In finishing, we all have to keep our house clean for our family. Each of us is an expert in how to do that and by using our products you can be assured of a job well done with minimal fuss. I would love to hear about your successes with our products or if there are ways that we can improve further for you, our valued consumer. You can email me  This email address is being protected from spambots. You need JavaScript enabled to view it.  with your thoughts. We constantly search for opportunities to improve as we strive to remain the trusted cleaning brand that Australians have enjoyed since 1892.